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Email and SMS Marketing Manager

  • Newport Beach, CA
  • Direct Hire
  • Job ID: CA199-2692428

My client is a top luxury retail e-commerce DTC Company sourcing an experienced Email and SMS Marketing Manager to join our team. This role serves as a key communicator of the voice of the brand by leveraging email and SMS communication tools. The Email and SMS Marketing Manager is a highly motivated, experienced individual with a passion for digital marketing. We offer a competitive compensation package, a dynamic work environment, and plenty of opportunities to grow with your job!

Role Summary:

The Email Marketing and SMS Manager develops and executes all email and SMS communication and engagement campaign strategies to drive revenue and grow customer base.  As a strategist and coordinator of all online email marketing functions you will own the email marketing channel from templates, workflows, SMS, and campaign best practices. 

Core Responsibilities:

  • Create and manage promotional and engagement campaigns to grow email list organically.
  • Own the full email and SMS production process (e.g., planning, development, scheduling, testing, etc.).
  • Segment lists and target communication strategies based on behaviors (e.g., past email engagement, website interactions, content engagement, site page visits, etc.).
  • Develop communication content and design formatting and layout; collaborate with design team on graphics.
  • Manage Klaviyo and other technology systems used to create, generate, and distribute email and SMS campaigns. Marketo, MailChimp, Bronto, Hubspot, Salesforce CRM, platform experience is relevant.
  • Develop and optimize automated campaign flows.
  • Establish and maintain scalable processes to ensure best practices in campaign and lead management.
  • Develop and manage initiatives and contests that organically grow the email database.
  • Support cross-functional teams by developing and executing email marketing campaigns and other promotional projects.
  • Create and maintain reporting on marketing and sales activities that measure effectiveness and business impact; provide regular reporting to senior leadership on metrics, trends, and strategy.
  • Collaborate with stakeholders to develop effective communication calendar.
  • Monitor and maintain data quality within the marketing database. 
  • Ensure ongoing optimal list deliverability. Receipt into inbox.
    • Mobile and Desktop
    • PC and Mac
    • Email Clients

 

Requirements:

  • 5+ years email marketing platform/marketing automation experience (Klaviyo preferred, Listrack, Bronto, Marketo, etc.)
  • Experience with Adobe Creative Suite products (Photoshop, Illustrator, etc.), Sketch, and InVision a plus.
  • Analytical, solution-seeking mindset
  • Superior understanding of digital marketing strategy and best practices
  • Working knowledge of HTML & CSS and latest versions of applicable programs (Windows/Mac OS)
  • Ability to manage multiple projects at the same time and ensure timelines are met
  • Self-starter who is highly detail-oriented and an enthusiastic team player
  • Ability to work with highly technical cross-functional teams and thrive in a fast-paced, demanding environment
  • Excellent interpersonal and communication skills, both written and verbal
  • Bachelor's Degree, preferably in Marketing
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