Jobs

Marketing Group Director

  • Birmingham, AL
  • Direct Hire
  • Job ID: LA17-2703257

$96500 to $150000 Per Year

Marketing Group Director

Location: Birmingham, AL

Summary:

The Group Director, Marketing will lead the marketing team. This position will lead the marketing team in the development and implementation of marketing strategies, plans and activities in support of service line growth initiatives for all hospitals within an assigned market. Reporting to the Group Chief Strategy Officer, the Group Marketing Director will directly manage the hospital marketers in the Group with a solid focus on service line prioritization and the implementation of data-driven healthcare marketing plans in support of service line growth. In most cases, this position will also have responsibility for day-to-day Marketing for a specific hospital in addition to strategic oversight for all hospitals in a market.

 

RESPONSIBILITIES:

  • Leads the development and execution of multi-channel marketing strategies and go-to-market plans that drive consumer and physician engagement, priority service line growth and patient retention.
  • Strengthens brands by utilizing customer segmentation and targeting capabilities to expand the business while building trust and loyalty within local communities.
  • Utilizes data, insights and best practices to create comprehensive marketing plans with clear objectives, audience identification through CRM, inclusion of paid and non-paid tactics, KPIs, short and long term reporting, ROI calculation and campaign optimization.
  • Leads and influences the application of both traditional and innovative digital technologies based on marketing automation, social media, website and mobile engagement for tangible patient acquisition, retention, and growth across multiple service lines.
  • Researches market trends, local competitor positioning and opportunities to help generate pipeline activity and support service line campaign goals.
  • Directly manages the day-to-day activities of the hospital marketing representatives within the Group.
  • Directs, supervises and approves the prioritization of hospital-specific service line marketing prioritization and activities in collaboration with the Group CSO and hospital leadership team.

 

EDUCATION:

  • Bachelor's degree Marketing, Business or relevant major (Preferred: Advanced degree in business or public sector equivalent, marketing/communications, or health related field)

WORK EXPERIENCE:

  • 7 years of demonstrated progressive experience and responsibility for marketing and communications, brand creation and management, and public relations experience with a strong understanding of the business needs and competitive challenges of the industry (relevant to health care industry preferred)
  • Strong background in digital communications – social media, etc.
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