Associate Director of Digital and Web Marketing
- Lead the development of the digital strategy within the digital marketing and web development teams in accordance with corporate goals.
- Lead the development of digital marketing strategies in digital platforms and tactics including Social media, SEO/SEM, Programmatic, Email, CRM, Video, Analytics, and additional emerging opportunities.
- Responsible for the integration of all digital tactics and channels across all brands to create awareness, demand, and loyalty.
- Manage and grow capabilities of the digital team, which includes digital marketers and web developers.
- Optimize all company and brand websites to be mobile-first, content-rich, and overall optimized for performance from a UX/UI, and development standpoint.
- Lead and facilitate the website redesign and website optimization processes from concepting, to hand-off, to launch.
- Maintain expertise in digital marketing, web development, UX/UI, competition, identifying trends and online growth opportunities.
- Develop annual budgeting and marketing plans with cross-functional team.
- Collaborate cross-functionally with ecommerce, retail, and sales teams to digitally support product promotions and go-to-market strategies from concept to launch.
- Drive marketing technology innovations, including the continued optimization of our platform, brand websites, and direct to consumer capabilities, and other opportunities.
- Perform other assigned duties as may be required in meeting company objectives
- Communicate effectively with other departments within the organization and function within a team environment.
Requirements:
- Bachelor's degree in marketing or related business degree required, MBA preferred
- 10+ years' experience in the direct-to-consumer digital marketing and web development space
- 5+ years' experience leading a digital marketing or web development team
- Demonstrated track record of success leading digital channels across multiple platforms and customer touchpoints
- Strong understanding of established web and mobile standards and UI/UX best practices, and a curiosity about emerging technologies
- Strong commercial and analytical skills - experience analyzing data and actively communicating business unit KPI's to the executive team and other business units through reports and QBR's
- Experience designing and measuring media and audience-based tests in a variety of channels to better optimize assets and tactics
- Experience with P&L management, digital marketing, web development, and design
- Experience with eCommerce platforms, performance marketing, and reporting tools and technologies
- Proven track record of converting data-driven analytics to gain consumer insights, create personas, drive targeted digital campaigns, optimize user experience, and drive conversion
- Hands-on experience designing and driving digital campaigns using channels such as paid and organic search, social, display, email, and video.
- Demonstrated ability to dive deep into understanding the product, the business, and the competitive landscape.
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