Senior Associate, Paid Search

  • New York, NY
  • Direct Hire
  • Job ID: NY85-2690557
Position Summary
  • In this role, you will have responsibility and accountability for campaign execution and gain exposure to client-facing opportunities and mentoring junior members of the team
  • You will be regarded as the steward of the internal search planning process and are expected to provide tactical recommendations to senior search teammates and clients
Job Responsibilities
  • Accountable for the Day-to-day management of the search plan including oversight of bid recommendations, execution details budgets/accounting, diagnostics
  • Build & analyze keyword lists, analyze search volume and make recommendations
  • Run search reports on a regular basis to mine for new keywords, creative text ad, pacing and overall spend
  • Write initial drafts of ad creative text ads based on briefing materials, website content and client direction
  • Traffic, upload, and QA keywords, harnessing the Bid Management Tool process
  • Interface daily with engines and platforms
  • Stay on top of the latest updates regarding tools and User Interfaces (AdWords, Bing, Bid Management Platforms, etc.)
  • Run reports as requested in Bid Management Platform and engine UIs
  • Create Excel pivot tables, formulas, graphs, and charts
  • Complete budget tracking documents and review with Search Manager
  • Alert Manager of under or overspend, traffic abnormalities, and opportunities and optimization recommendations regarding spend and pacing the account
  • Participate in weekly search team meetings and offer ideas and suggestions to improve and evolve reporting processes, keywords, and creative
Desired Skills & Experience
  • A minimum of 1-2 years of paid search (PPC/SEM) campaign management experience
  • Hands-on experience planning/buying across Google and Bing using tools such as Google Analytics, Google AdWords, and BingAds
  • An in-depth understanding of Pay-Per-Click (PPC) campaign management and optimization practices
  • Knowledge of 3rd party platforms such as Kenshoo, Marin, Doubleclick and/or analytics tools
  • Intermediate to advanced Excel skills
  • Excellent verbal and written skills; exceptional organizational skills, multi-tasking capabilities, and attention to detail
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