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Senior Marketing Automation Expert

  • Atlanta, GA
  • Direct Hire
  • Job ID: AN80-2710757

Senior Marketing Automation Expert

Our client is searching for a Sr. Marketing Automation Expert to join their fast-paced digital marketing team. The successful candidate will oversee development of customer insights and business/market intelligence development, syndicated data, strategic plans and corresponding presentations to identify and capitalize on the most advantageous business opportunities. The candidate will also perform analyst engagement and manage communication to multiple industry analysts. Specifically, we are looking for an Automation Expert with a high level of Marketo experience. This is an exciting opportunity to join a rapidly growing software business as it scales. As a Sr. Marketing Automation Expert, you will manage end-to-end automation in Marketo to support the business. You will help run programs that contribute to goals for new business sales and current customers. The ideal candidate is goal-oriented, ambitious, and not afraid to recommend new ways of enhancing business processes.  

 

Senior Marketing Automation Expert Responsibilities:

 

  • Develop end-to-end marketing automation programs in Marketo including emails, nurture campaigns, landing pages, tracking, forms, templates, lists, virtual events/webinars, lead scoring, demand waterfall workflows, etc.
  • Query data from multiple sources including SalesForce.com and Marketo
  • Ensure timely delivery of assets and campaigns while ensuring best in class quality and accuracy.
  • Collaborate with multiple teams and stakeholders across the business, spanning multiple regions and languages.
  • Leverage knowledge of best practices to improve campaigns and take them to the next level.
  • Provide regular reporting analysis along with recommendations for areas of improvement.
  • Utilize issue-tracking system to record, prioritize, communicate, and track relevant requests
 

Senior Marketing Automation Requirements:

 

  • Bachelor’s degree in BA or BS.
  • 5+ years prior work experience in a related role.
  • 3+ years of direct experience with Marketo and Salesforce.com is a must.
 

Value Added:

 
  • Marketo Expert Certification highly valued. Other Marketo Certifications.
  • Familiarity with email and web design including layout, usability, basic HTML/CSS code, graphic design and related technologies is required.
  • Experience with Adobe systems such as Dreamweaver is essential to this position.
  • Understanding of GDPR, CANSPAM, CCPA and other global data privacy and email regulations.
  • Ability to work in a team setting and have a strong attention to detail.
  • Excellent written and verbal communication skills.
  • Ability to multi-task and prioritize in a fast-paced environment
  •  
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