Marketing Automation Manager

  • Pittsburgh, PA
  • Direct Hire
  • Job ID: PA84-2729422

Position: Marketing Automation Manager

Are you a skilled Marketing Automation Manager with a passion for leveraging technology to create exceptional customer experiences? We are looking for a talented individual to join our clients team as a Marketing Automation Manager and play a pivotal role in driving the marketing automation efforts. If you're enthusiastic about using Salesforce and Marketing Cloud to craft personalized and segmented marketing campaigns and are well-versed in managing MarTech stacks, we'd love to hear from you!

Key Responsibilities:

As the Marketing Automation Manager, you will be responsible for:

1. Managing MarTech Systems:

  • Take ownership of all technology systems within our MarTech stack.
  • Develop processes and provide support to enhance the adoption and utilization of automation tools.

2. Marketing Automation Strategy:

  • Collaborate with marketing leaders to establish and execute our marketing automation strategy.

3. Email Campaign Management:

  • Execute email campaigns in Salesforce/Marketing Cloud systems.
  • Create multi-touch campaigns, logic streams, automation rules, segments, forms, landing pages, and email content.
  • Implement best practices for email, personalization, segmentation, and data-capture.

4. Analytics and Reporting:

  • Collaborate with data analysts to assess, track, and report on key metrics to improve performance.
  • Design and implement campaign tests in partnership with cross-functional teams.

5. Data Integration:

  • Collaborate with IT and external partners on tool development, including data integration and API delivery.
  • Manage data integrity to optimize our ability to target contacts effectively.

6. Salesforce/Marketing Cloud Consultation:

  • Provide internal consultation on Salesforce/Marketing Cloud capabilities and marketing automation strategies.
  • Manage vendor relationships and stay current with MarTech stack technologies.

7. Project Management:

  • Develop project timelines, schedule kick-offs, and oversee projects to completion.
  • Create and present solution documentation, keeping stakeholders informed and engaged.

8. Best Practices and Optimization:

  • Provide leadership around and adhere to Email and SMS channel best practices.
  • Proactively present and deploy optimization activities.
  • Develop, disseminate, and adhere to a QA process.
  • Execute routine maintenance and performance monitoring tasks.

Skills and Knowledge:

  • Strong analytical skills and attention to detail.
  • Experience in lead funnel development, oversight, and management.
  • Proficiency in lead scoring development and optimization.
  • Ability to manage multiple projects in a fast-paced environment.
  • Deadline-driven with a results-oriented mindset.
  • Excellent verbal and written communication skills.
  • Quick learner with creative problem-solving skills.
  • Commitment to continuous improvement.

Minimum Qualifications:

  • Bachelor's degree (BS/BA) in marketing or a related field.
  • 3+ years of experience in a marketing automation role, with a requirement for email marketing experience, preferably in a high-volume environment.
  • Experience with personalized and/or segmented marketing campaigns.
  • 2+ years of experience with Salesforce/Marketing Cloud enterprise CRM/Marketing Automation platforms.
  • Experience in measuring the impact and value of campaigns, using best-practice analytics and testing protocols.
  • Preferred experience in lead generation and multi-touch nurture streams.
  • Experience with automated drip campaigns.
  • A plus if you have experience with Salesforce Sales Cloud and Service Cloud task, assignment, and notification automations.
  • Preferred experience in enterprise web analytics.

If you're ready to take on a challenging and rewarding role as a Marketing Automation Manager, and you meet the qualifications outlined above, we encourage you to apply and be a part of a dynamic marketing team. Join this great company in creating innovative, customer-focused campaigns that make a difference.


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