Jobs

Position: Marketing Automation Manager

Are you a skilled Marketing Automation Manager with a passion for leveraging technology to create exceptional customer experiences? We are looking for a talented individual to join our clients team as a Marketing Automation Manager and play a pivotal role in driving the marketing automation efforts. If you're enthusiastic about using Salesforce and Marketing Cloud to craft personalized and segmented marketing campaigns and are well-versed in managing MarTech stacks, we'd love to hear from you!

Key Responsibilities:

As the Marketing Automation Manager, you will be responsible for:

1. Managing MarTech Systems:

• Take ownership of all technology systems within our MarTech stack.
• Develop processes and provide support to enhance the adoption and utilization of automation tools.

2. Marketing Automation Strategy:

• Collaborate with marketing leaders to establish and execute our marketing automation strategy.

3. Email Campaign Management:

• Execute email campaigns in Salesforce/Marketing Cloud systems.
• Create multi-touch campaigns, logic streams, automation rules, segments, forms, landing pages, and email content.
• Implement best practices for email, personalization, segmentation, and data-capture.

4. Analytics and Reporting:

• Collaborate with data analysts to assess, track, and report on key metrics to improve performance.
• Design and implement campaign tests in partnership with cross-functional teams.

5. Data Integration:

• Collaborate with IT and external partners on tool development, including data integration and API delivery.
• Manage data integrity to optimize our ability to target contacts effectively.

6. Salesforce/Marketing Cloud Consultation:

• Provide internal consultation on Salesforce/Marketing Cloud capabilities and marketing automation strategies.
• Manage vendor relationships and stay current with MarTech stack technologies.

7. Project Management:

• Develop project timelines, schedule kick-offs, and oversee projects to completion.
• Create and present solution documentation, keeping stakeholders informed and engaged.

8. Best Practices and Optimization:

• Provide leadership around and adhere to Email and SMS channel best practices.
• Proactively present and deploy optimization activities.
• Develop, disseminate, and adhere to a QA process.
• Execute routine maintenance and performance monitoring tasks.

Skills and Knowledge:

• Strong analytical skills and attention to detail.
• Experience in lead funnel development, oversight, and management.
• Proficiency in lead scoring development and optimization.
• Ability to manage multiple projects in a fast-paced environment.
• Deadline-driven with a results-oriented mindset.
• Excellent verbal and written communication skills.
• Quick learner with creative problem-solving skills.
• Commitment to continuous improvement.

Minimum Qualifications:

• Bachelor's degree (BS/BA) in marketing or a related field.
• 3+ years of experience in a marketing automation role, with a requirement for email marketing experience, preferably in a high-volume environment.
• Experience with personalized and/or segmented marketing campaigns.
• 2+ years of experience with Salesforce/Marketing Cloud enterprise CRM/Marketing Automation platforms.
• Experience in measuring the impact and value of campaigns, using best-practice analytics and testing protocols.
• Preferred experience in lead generation and multi-touch nurture streams.
• Experience with automated drip campaigns.
• A plus if you have experience with Salesforce Sales Cloud and Service Cloud task, assignment, and notification automations.
• Preferred experience in enterprise web analytics.

If you're ready to take on a challenging and rewarding role as a Marketing Automation Manager, and you meet the qualifications outlined above, we encourage you to apply and be a part of a dynamic marketing team. Join this great company in creating innovative, customer-focused campaigns that make a difference.