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Business Support and Development Analyst

  • West Springfield, MA
  • Direct Hire
  • Job ID: TN61-2697102

The Business Support and Development Analyst will utilize both quantitative and qualitative research for sales presentations, authorization requests, and to address business questions.  Specific duties include:

  • Utilize syndicated market and retailer data to process, analyze, and deliver brand performance metrics to Marketing, Sales and others within the company.
  • Learn to use Vision Critical platform to help maintain online community with survey development and execution. Responsible for gathering Intake forms, creating the Research Briefs and summary of results.
  • Run reports and cull data as needed for analysis by Market Research Team.
  • Prepare data, arguments and marketing materials necessary for retailer sales presentations with direction from Sr. Manager.
  • Run reports for demographics from IRI and Spectra.
  • Other research or program requests as determined by the manager and Sales Services Team

This position requires a BS/BA degree plus at least 3 years of relevant experience.  Individual must be highly-organized, detail-oriented and able to handle a variety of duties under tight time frames.  Must be able to meet deadlines, juggle and prioritize multiple projects and work as a team player, as well as independently. 

  • Must have strong data, market research and analysis skills.
  • Survey writing skills and analysis a plus.
  • Proficiency with Microsoft Office Suite, especially Excel and PowerPoint required.
  • Familiarity with market research data such as ACNielsen/IRI and Spectra desired.
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