Market Analyst Job Description
If you enjoy rewarding challenges, researching and coming up with effective solutions, you will fit in excellently as a marketing analyst at our client. A market analyst is responsible for studying market conditions to assess the potential sales of products and services. The successful market analyst will be able to analyze qualitative data, trends, strategies, and competition aiming at increasing competitiveness. The goal of a market analyst is to assist companies to determine what products are in demand, who will purchase the products and the price they are willing to pay.
Gather information on competitors, and conduct analysis on their sales, prices and methods of distribution and marketing to thoroughly learn about the competition.
Conduct research regarding marketing strategies and consumer opinions while collaborating with statisticians, marketing professionals and pollsters.
Track and forecast trends in sales and marketing and analyze in detail the data collected to provide management with thorough reports and results.
Collect and analyze data regarding customer preferences, demographics, buying habits and needs to better identify market potential and factors influencing product demand.
Prepare reports on findings while illustrating data with graphs and translating complex results into written texts that are clear and understandable.
Devise and assess procedures and methods for data collection, including opinion polls, surveys, and questionnaires.
Attend staff conferences in order to provide management with proposals and information on the distribution, promotion, pricing and design of products and services.
Measure the effectiveness of advertising, marketing, and communications strategies.
Job Skills & Qualifications
Bachelor’s degree in business, marketing, statistics, or a related field
2-5 years’ experience in market research, market analysis and competitive analysis
Excellent oral and written communication skills
The ability to interpret and communicate information effectively.
Ability to multitask well.
Strong background in Microsoft Word, Excel, Access and PowerPoint
Previous experience in the FSI and industrial print markets
Knowledge of software market
Knowledge of international markets
Experience with various survey tools
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