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Market Research - Analytics Director

  • Boston, MA
  • Direct Hire
  • Job ID: MI85-2699427

Market Research -- Analytics Director:

Summary

Advanced Analytics team is looking for an Analytics Director who is intellectually curious, passionate about research and data, and a master at applying the proper advanced analytics tools and techniques to solve clients’ problems. Must have a demonstrated the ability to expertly conduct all higher-level primary research analytics including explaining approaches, theories and results to clients, both internal and external.

Responsibilities and Expectations

  • Use and stay abreast of sophisticated analytical techniques and practical applications
  • Translate and simply communicate complex approaches for non-technical audiences
  • Play a key role in, or lead, internal and external advanced analysis meetings
  • Contribute to and take lead on cross-company initiatives
  • Effectively communicate with Insights Associates, Senior Insights Associates, peers, and other senior staff
  • Takes advantage of training and development opportunities including new techniques and software tools that emerge in the field
  • Adhere to processes and best practices
  • Successfully completes peer reviews on time as requested
  • Conduct all higher-level primary research analytics used, including, but not limited to, conjoint analysis, latent class and segmentation modeling, data mining and predictive analysis, TURF analysis, key driver modeling, and preference modeling
  • Directly own, work on, and complete the most complex client project engagements
  • Partner with clients, Practice Leaders and other Client Services team member to successfully contribute to end-to-end client/project delivery alignment leading to valuable insights, high client satisfaction, and quality project deliverables
  • Anticipate and identify project problems and finds solutions independently
  • Exhibit leadership in training, developing, and mentoring across the organization

Qualifications

  • Experience with market research analysis and approaches including (but not limited to): discriminant analysis, adjusted chi-square residuals analysis, factor analysis
  • Preferred hands-on experience with advanced analytical tools and technology including (but not limited to): Sawtooth Software products, LatentGold, Salford Systems Predictive Modeler Suite, SPSS
  • Preferred knowledge of other programming / statistical modeling software including (but not limited to): Python, R, Stata, SAS, EViews, MatLab, Q, Displayr
  • Bachelor’s degree in a related field (e.g., quantitative methods, statistics, mathematics, marketing, marketing science, business)
  • Master’s degree in a related field preferred
  • Minimum of 7 years of custom market research experience; Minimum of 5 years managing multiple custom market research projects with advanced analytics
  • Experience with market research advanced analytical techniques and approaches including (but not limited to): conjoint and choice modeling (ACA, CVA, CBC, ACBC, MBC), preference modeling (Maximum Difference Scaling, Anchored MaxDiff), segmentation modeling (Latent Class, CART/CHAID, cluster and ensemble analysis), data mining and advanced regression modeling
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